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Here, we showcase the best strategies to optimise your online presence with proven techniques that help increase your followers on all social media platforms

Today, we have prepared a valuable Getting Started Guide with 11 decisive steps to begin creating a strong online presence for your business, products, or services.

Here we go, BUT! Before we start, subscribe to our youtube channel and enable notifications to take advantage of all the weekly content we share to keep your business at the forefront of the 24/7 connected world.

Without further ado, LET’S BEGIN!!

Are you a business owner ready to make the leap into the online world but don’t know where to start?

You’re not alone. In an increasingly digital world, having a solid online presence is essential to reach new customers and grow your business. If you’re considering creating a website but feel overwhelmed by the options and steps involved, you’ve come to the right place!

This guide will walk you through the essential fundamentals you need to consider to create an effective online presence. From defining your goals to choosing a domain and designing your website, we’ll provide practical tips and guidance to help you start your online journey with confidence.

Let’s bring your business to life on the web!

Here are the 11 steps with practical examples to kickstart a strong online presence through a website:

Do you want to sell products online, promote your services

Step 1: Define Your Objectives

Clear Objectives: Before you begin, clearly define your objectives. 

Do you want to sell products online, promote your services, showcase your portfolio, or simply inform your clients about your business? Create a list of these objectives to kickstart your online project.

For example, make a list of all your products or services.

Step 2: Choose a Domain Name

Relevant Domain Name: Choose a relevant and easy-to-remember domain name that represents your business. For example: www.yourproduct.com or www.yourservice.com.

Step 3: Select a Website Building Platform

How to Choose the Right Platform to Create My Website?

Choose a website building platform that suits your needs.

Example: If you’re a seller of tangible products, you have versatile and cost-effective options to create a professional and elegant website to sell your products or services online 24/7. 

Similarly, if you’re a company or entrepreneur selling services of any kind, we can use the same platform for online stores, focusing on presenting our products professionally. We always use WordPress with our clients due to its versatility and wide range of options.

Page Structure: Plan the page structure for your website

Step 4: Plan Your Content

Page Structure: Plan the page structure you need, e.g., home, about us, products/services, contact, blog, etc.

Example: You sell a product, service, or simply offer an online introduction through a professional website.

A simple way to start creating your website is to draw in a notebook how you would like your website to look. You can get ideas by looking at the structure of your competitors’ websites. Draw in a notebook how you want your website to look, create a menu, then add a cover photo with a catchy slogan that speaks about your main product or service. Afterward, provide information about your company, “who we are,” “goals,” “objectives,” “history,” etc. 

Next, showcase information about the benefits your products or services offer and a contact page. To finish, include a professional-looking footer with all the information about your company’s location, social media, useful links, frequently asked questions, legal information, site map, etc.

It may seem tedious, but believe me, this work is done only once and then complemented with regular updates to keep your audience or customers informed about all the latest developments in your company.

How to make an Attractive Design for your business

Step 5: Design Your Website

Attractive Design: Design an attractive website that aligns with your brand. Use colours and visual elements that represent your business.

Example: “I’m going to use a colour palette that reflects the nature of my products.”

For instance, if you sell fashion and accessories, look at websites that sell similar products and make a list of all the colours and styles you liked from your competitors’ websites. Then adapt that list to your brand’s style and essence.

Step 6: Create Quality Content

Relevant Content: Create quality content that is relevant to your audience. Include high-quality images and detailed descriptions of your products or services.

Example: “I’m going to write detailed descriptions of my products and provide high-resolution images.”

For example, show your audience without selling.

What products or services does my company offer?

What are my products and services used for?

Which businesses or individuals can benefit from using my products and services?

Why should businesses or individuals choose us: e.g., (What extra benefits can my products or services offer compared to the competition?)

Step 7: Optimise for SEO

Keyword Research: Research and use relevant keywords for your business. Incorporate these keywords into your titles, headers, and content.

Example: “My keywords are your products or services.”

Step 8: Configure Your Domain and Hosting

Domain and Hosting Setup: Connect your domain with your web platform and choose a reliable hosting service to keep your site online 24/7.

Example: “I have connected my domain ‘www.yourproductname.com’ to my WordPress website.”

Find all the necessary steps to make this setup correctly in our 100% free video course on our channel, social media, or our blog to learn all the step-by-step configurations you need to make your hosting, domain, and website perfectly connected from day one.

Step 9: Test Your Website

Functionality Testing: Before launching your website, conduct thorough tests on different browsers and devices to ensure everything works correctly.

Example: “Test your website on Chrome, Firefox, and Safari on both mobile and desktop devices.”

Step 10: Launch Your Website

Announce the Launch: Announce the launch of your website on social media and to your contacts. Begin promoting it and attracting traffic.

Example: “Offer a free demonstration of your products and services to expand your audience’s reach. Post an announcement on my Facebook page, send an email to your clients, family, and friends to inform them about the new site.”

Keep Your Website Updated

And finally, we’ve reached step number 11!

Step 11: Keep Your Website Updated

Regular Updates: Keep your website updated with new content, offers, and news about your business. 

Continue improving and optimising your site.

Example: “Every month, I publish new product photos and update my blog with relevant articles.”

With step 11, we conclude this video, hoping that by applying all these important steps to establish a professional and relevant online presence for your audience, you can gain more followers, which translates to more potential customers and, of course, sales! 

By following these steps and practical examples, you’ll be on the right path to creating a strong online presence through your website and growing your business in the digital world.

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So you don’t miss the next video, where we’ll guide you step by step on how to purchase your first domain and choose an efficient and fast hosting plan to host your website, and.. of course, how to create your first webpage, and much more! And most importantly:


See you in the next post, GOODBYE!”