Welcome to Websitedesign.wearefree.digital, your learning place to boost the reach and success of businesses of all sizes.
Here, we showcase the best strategies to optimise your online presence with proven techniques that help increase your followers on all social media platforms.
Today, we have prepared a valuable Getting Started Guide with 11 decisive steps to begin creating a strong online presence for your business, products, or services.
Here we go, BUT! Before we start, subscribe to our youtube channel and enable notifications to take advantage of all the weekly content we share to keep your business at the forefront of the 24/7 connected world.
Without further ado, LET’S BEGIN!!
You’re not alone. In an increasingly digital world, having a solid online presence is essential to reach new customers and grow your business. If you’re considering creating a website but feel overwhelmed by the options and steps involved, you’ve come to the right place!
This guide will walk you through the essential fundamentals you need to consider to create an effective online presence. From defining your goals to choosing a domain and designing your website, we’ll provide practical tips and guidance to help you start your online journey with confidence.
For example, make a list of all your products or services.
Step 2: Choose a Domain Name
Relevant Domain Name: Choose a relevant and easy-to-remember domain name that represents your business. For example: www.yourproduct.com or www.yourservice.com.
Choose a website building platform that suits your needs.
Example: If you’re a seller of tangible products, you have versatile and cost-effective options to create a professional and elegant website to sell your products or services online 24/7.
Similarly, if you’re a company or entrepreneur selling services of any kind, we can use the same platform for online stores, focusing on presenting our products professionally. We always use WordPress with our clients due to its versatility and wide range of options.
Step 4: Plan Your Content
Page Structure: Plan the page structure you need, e.g., home, about us, products/services, contact, blog, etc.
Example: You sell a product, service, or simply offer an online introduction through a professional website.
Step 5: Design Your Website
Attractive Design: Design an attractive website that aligns with your brand. Use colours and visual elements that represent your business.
Example: “I’m going to use a colour palette that reflects the nature of my products.”
For instance, if you sell fashion and accessories, look at websites that sell similar products and make a list of all the colours and styles you liked from your competitors’ websites. Then adapt that list to your brand’s style and essence.
Step 6: Create Quality Content
Relevant Content: Create quality content that is relevant to your audience. Include high-quality images and detailed descriptions of your products or services.
Example: “I’m going to write detailed descriptions of my products and provide high-resolution images.”
For example, show your audience without selling.
What products or services does my company offer?
What are my products and services used for?
Which businesses or individuals can benefit from using my products and services?
Why should businesses or individuals choose us: e.g., (What extra benefits can my products or services offer compared to the competition?)
Step 7: Optimise for SEO
Keyword Research: Research and use relevant keywords for your business. Incorporate these keywords into your titles, headers, and content.
Example: “My keywords are your products or services.”
Domain and Hosting Setup: Connect your domain with your web platform and choose a reliable hosting service to keep your site online 24/7.
Example: “I have connected my domain ‘www.yourproductname.com’ to my WordPress website.”
Step 9: Test Your Website
Functionality Testing: Before launching your website, conduct thorough tests on different browsers and devices to ensure everything works correctly.
Example: “Test your website on Chrome, Firefox, and Safari on both mobile and desktop devices.”
Step 10: Launch Your Website
Announce the Launch: Announce the launch of your website on social media and to your contacts. Begin promoting it and attracting traffic.
Example: “Offer a free demonstration of your products and services to expand your audience’s reach. Post an announcement on my Facebook page, send an email to your clients, family, and friends to inform them about the new site.”
And finally, we’ve reached step number 11!
Step 11: Keep Your Website Updated
Regular Updates: Keep your website updated with new content, offers, and news about your business.
Continue improving and optimising your site.
Example: “Every month, I publish new product photos and update my blog with relevant articles.”
With step 11, we conclude this video, hoping that by applying all these important steps to establish a professional and relevant online presence for your audience, you can gain more followers, which translates to more potential customers and, of course, sales!
By following these steps and practical examples, you’ll be on the right path to creating a strong online presence through your website and growing your business in the digital world.
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So you don’t miss the next video, where we’ll guide you step by step on how to purchase your first domain and choose an efficient and fast hosting plan to host your website, and.. of course, how to create your first webpage, and much more! And most importantly:
IMAGINE IT, CREATE IT, AND ENJOY IT!!
See you in the next post, GOODBYE!”