11 TOP SECRETS TO GROW YOUR BUSINESS WITH THE INTERNET
11 TOP SECRETS TO GROW YOUR BUSINESS WITH THE INTERNET Welcome to Websitedesign.wearefree.digital, your learning place to boost the reach and success of businesses of all sizes. Here, we showcase the best strategies to optimise your online presence with proven techniques that help increase your followers on all social media platforms. Today, we have prepared a valuable Getting Started Guide with 11 decisive steps to begin creating a strong online presence for your business, products, or services. Here we go, BUT! Before we start, subscribe to our youtube channel and enable notifications to take advantage of all the weekly content we share to keep your business at the forefront of the 24/7 connected world. Without further ado, LET’S BEGIN!! Are you a business owner ready to make the leap into the online world but don’t know where to start? You’re not alone. In an increasingly digital world, having a solid online presence is essential to reach new customers and grow your business. If you’re considering creating a website but feel overwhelmed by the options and steps involved, you’ve come to the right place! This guide will walk you through the essential fundamentals you need to consider to create an effective online presence. From defining your goals to choosing a domain and designing your website, we’ll provide practical tips and guidance to help you start your online journey with confidence. Let’s bring your business to life on the web! Here are the 11 steps with practical examples to kickstart a strong online presence through a website: Step 1: Define Your Objectives Clear Objectives: Before you begin, clearly define your objectives. Do you want to sell products online, promote your services, showcase your portfolio, or simply inform your clients about your business? Create a list of these objectives to kickstart your online project. For example, make a list of all your products or services. Step 2: Choose a Domain Name Relevant Domain Name: Choose a relevant and easy-to-remember domain name that represents your business. For example: www.yourproduct.com or www.yourservice.com. Step 3: Select a Website Building Platform How to Choose the Right Platform to Create My Website? Choose a website building platform that suits your needs. Example: If you’re a seller of tangible products, you have versatile and cost-effective options to create a professional and elegant website to sell your products or services online 24/7. Similarly, if you’re a company or entrepreneur selling services of any kind, we can use the same platform for online stores, focusing on presenting our products professionally. We always use WordPress with our clients due to its versatility and wide range of options. Step 4: Plan Your Content Page Structure: Plan the page structure you need, e.g., home, about us, products/services, contact, blog, etc. Example: You sell a product, service, or simply offer an online introduction through a professional website. A simple way to start creating your website is to draw in a notebook how you would like your website to look. You can get ideas by looking at the structure of your competitors’ websites. Draw in a notebook how you want your website to look, create a menu, then add a cover photo with a catchy slogan that speaks about your main product or service. Afterward, provide information about your company, “who we are,” “goals,” “objectives,” “history,” etc. Next, showcase information about the benefits your products or services offer and a contact page. To finish, include a professional-looking footer with all the information about your company’s location, social media, useful links, frequently asked questions, legal information, site map, etc. It may seem tedious, but believe me, this work is done only once and then complemented with regular updates to keep your audience or customers informed about all the latest developments in your company. Step 5: Design Your Website Attractive Design: Design an attractive website that aligns with your brand. Use colours and visual elements that represent your business. Example: “I’m going to use a colour palette that reflects the nature of my products.” For instance, if you sell fashion and accessories, look at websites that sell similar products and make a list of all the colours and styles you liked from your competitors’ websites. Then adapt that list to your brand’s style and essence. Step 6: Create Quality Content Relevant Content: Create quality content that is relevant to your audience. Include high-quality images and detailed descriptions of your products or services. Example: “I’m going to write detailed descriptions of my products and provide high-resolution images.” For example, show your audience without selling. What products or services does my company offer? What are my products and services used for? Which businesses or individuals can benefit from using my products and services? Why should businesses or individuals choose us: e.g., (What extra benefits can my products or services offer compared to the competition?) Step 7: Optimise for SEO Keyword Research: Research and use relevant keywords for your business. Incorporate these keywords into your titles, headers, and content. Example: “My keywords are your products or services.” Step 8: Configure Your Domain and Hosting Domain and Hosting Setup: Connect your domain with your web platform and choose a reliable hosting service to keep your site online 24/7. Example: “I have connected my domain ‘www.yourproductname.com’ to my WordPress website.” Find all the necessary steps to make this setup correctly in our 100% free video course on our channel, social media, or our blog to learn all the step-by-step configurations you need to make your hosting, domain, and website perfectly connected from day one. Step 9: Test Your Website Functionality Testing: Before launching your website, conduct thorough tests on different browsers and devices to ensure everything works correctly. Example: “Test your website on Chrome, Firefox, and Safari on both mobile and desktop devices.” Step 10: Launch Your Website Announce the Launch: Announce the launch of your website on social media and to your contacts. Begin promoting it and attracting traffic. Example: “Offer a free demonstration of your products and services to expand